Looks like a few Adidas executives didn’t pay enough attention in either Geography lessons or with their spelling!
— Eña Ossa-Eslait (@EnaOssaEs)
Adidas has faced ridicule online after misspelling Colombia in a new ad campaign.
The sportswear company issued an apology for spelling the South American country “Columbia” rather than “Colombia” in a series of images for the Copa America tournament.
The images showed players from the Colombian national team in their newest jersey, designed by Adidas.
“We value our partnership with the Colombian Football Federation and apologise for our mistake,” a spokeswoman for Adidas said. “We removed these graphics and are quickly installing new versions.”
Fans vented their outrage on social media, describing it as an “epic” and “colossal” mistake.